In SYS-CON's annual round-up of technology predictions earlier this year, Brad Abrams, a Group Program Manager at Microsoft, highlighted the likelihood of what he called 'the UX meme of the consumer facing world [leaking] into the enterprise' and noted: 'The days of the battleship gray, forms of data application as the king of the enterprise are numbered because of an imperative towards richer visualization of complex and interconnected data. While there will always be a need for the traditional sort of application, by the end of 2008, it is no longer the only element of the corporate landscape.'