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Embracing #Microservices | @DevOpsSummit #Serverless #DevOps #CloudNative

Thankfully, today we have microservices, which are revolutionizing application design and development for enterprise IT

Evolving Past Service-Oriented Architecture and Embracing Microservices

For DevOps teams, the concepts behind service-oriented architecture (SOA) are nothing new. A style of software design initially made popular in the 1990s, SOA was an alternative to a monolithic application; essentially a collection of coarse-grained components that communicated with each other. Communication would involve either simple data passing or two or more services coordinating some activity. SOA served as a valid approach to solving many architectural problems faced by businesses, as applications could be developed by more teams working in parallel and more productively by reusing original code to build new functionality.

SOA was undeniably a revolutionary idea but unfortunately, it was ahead of its time. In the SOA heyday, hardware wasn't powerful enough, and the right standards and technologies simply weren't available. More specifically, components weren't as fine-grained and tended to be large and stateful, encompassing numerous features and functions. Processes and networks weren't fast enough for a fully distributed architecture with independent, single function execution contacts, so the SOA components would informally share data and context with each other for efficiency. Therefore, the services weren't fine-grained enough to isolate the functionality.

Microservices: The Scalable Development Method
Thankfully, today we have microservices, which are revolutionizing application design and development for enterprise IT. Representing a new application architecture and methodology that decomposes the large monolithic applications of the past into a set of small, discrete processes that facilitate both independent development and scale-out for each independent function, microservices can enable businesses to effectively compete by delivering features, services and solutions in minutes.

Perhaps most importantly, microservices allow DevOps teams to build and maintain large, complex software services in a far more efficient manner. Prior to microservices, whenever code that implemented a common function needed to be changed to fix a bug or add a feature, it had to be updated in numerous places owned by different teams. This process could take months or years and often resulted in cumbersome customer experiences or losing out to competitors. But today, microservices' design methodology makes it easier to develop systems with reusable component parts that can be maintained and distributed independently by separate teams and utilized by multiple applications and services throughout an organization.

For Successful Scalability, Automation Is Key
Because microservices only interact with each other via a stable, well-formed API, reuse and independent development is possible, allowing DevOps teams to focus on building unique, value-added capabilities that differentiate their business from competitors. While microservices can make it easier to build, deploy and scale large-scale applications, they can be daunting when it comes to application lifecycle management and resource efficiency if not properly managed. This is why automation is absolutely critical in reducing complexity and enabling the seamless delivery of advanced, global-scale services delivered with less custom code.

Additionally, it's important to acknowledge that containers are often used to run each individual microservice. Containers are an ideal, standardized envelope for microservices, providing a mechanism for independent delivery and scaling. As few or as many containers needed for each microservice can be dynamically created or destroyed based on load, so again, automation is crucial as the rapid creation/provisioning of containers enables the scaling and high availability of microservices.

The Future Demands Nimble, Intuitive Software Services
Thanks to application development modernization, today's digital businesses face a new challenge: the software services they deliver are no longer just a back-office function. Rather, this software is strategic to the very core of the business. In order to compete, features and functionality need to be delivered with high quality faster and with better user experiences. Gone are the days of lengthy, cumbersome application development cycles. In order to survive, businesses today require development processes that resemble highly efficient software factory assembly lines.

For fast-growing organizations looking to satisfy customer demand over the long term, it's time to move past the days of SOA. Embrace today's Cloud Native/Microservices architecture coupled with DevOps methodology and automation technologies. Incorporate fine-grained microservices and rapidly, independently provisioned containers that can run services in their own independent address spaces. In doing so, businesses can reap the benefits of truly scalable and high availability IT architectures, and as a result, stay one step ahead of eager competitors.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email [email protected].

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

More Stories By Scott Davis

Embotics CTO Scott Davis is a well-known technology executive. He was formerly VMware’s End User Computing Business Unit CTO and Chief Datacenter/Storage Architect; he was also founder of Virtual Iron Software acquired for Orcale’s OracleVM. He is a recognized expert in virtualization, clustering, operating systems, storage and end-user computing.

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