Welcome!

Silverlight Authors: Automic Blog, Michael Kopp, AppDynamics Blog, Kaazing Blog, Steven Mandel

Related Topics: @DXWorldExpo, Microsoft Cloud, Containers Expo Blog, Silverlight, @CloudExpo, SDN Journal

@DXWorldExpo: Article

Hybrid Big Data Solutions

Use Cases for Microsoft PolyBase

Microsoft recently announced the PolyBase technology as part of SQL Server 2012 Parallel Data Warehouse solution. PolyBase is a breakthrough new technology on the data processing engine in SQL Server 2012 Parallel Data Warehouse designed as the simplest way to combine non-relational data and traditional relational data in your analysis.

PolyBase is part of an overall Microsoft "Big Data" solution that already includes HDInsights (a 100% Apache Hadoop compatible distribution for Windows Server and Windows Azure), Microsoft Business Intelligence, and SQL Server 2012 Parallel Data Warehouse. PolyBase is built into SQL Server 2012 Parallel Data Warehouse to bring "Big Data" benefits within the power of a traditional data warehouse.

Much like the success and adoption of the Hybrid Cloud Delivery Model whereby enterprises found it comfortable to run their workloads partly on-premise and partly in the cloud, this new set of technologies like PolyBase can be termed "Hybrid BigData Delivery."

This concept of bringing the power of Big Data analysis as part of traditional relational databases will likely have a huge impact on the enterprise for the following reasons.

  • In terms of knowledge management of their IT department, enterprises cannot afford to spend time learning new technologies on Big Data whereas they have huge investments on staff with skill on traditional RDBMS.
  • More than staff skills, enterprise use cases that can benefit from Big Data can't really ignore Relational Database processing. This is mainly because enterprise have built all their key decision criteria as relational database data over a period of time and without utilizing them any meaningful insights from massive quantities of unstructured data generated from unconventional sources cannot be realized.

The following use cases explain why "Hybrid Big Data" solutions like PolyBase are likely have a larger impact on the enterprises than the Pure Play Big Data solutions.

Voice Of Customer & Product Quality Analysis
Understanding the issues of your customer and ensure that they are fixed in the product implementations is of the utmost importance for the organizations and the following are components that fit in to the Hybrid Big Data Model.

  • Big Data Components:
    • Call Logs from various call center transactions
    • Event Data from Social Networks
  • Traditional RDBMS Components:
    • Integration with Product master / Bill Of Material
    • Integration with Plants
    • Integration with Supplier Data
    • Integration with various Engineering Processes

From the above segregation of data sources Hybrid Big Data solutions like PolyBase can best attend this use case.

Campaign Effectiveness & Advertisement Targeting
Campaign analysis enables organizations to gauge the success of various campaigns by measuring campaign costs, leads generated and leads converted to customers. One of the major drivers for campaign effectiveness is the advertisement targeting engine, which selects the best recommendation for a given user. This solution is again best served with a Hybrid Big Data solution.

  • Big Data Components:
    • Click Stream analytics information to understand customer behavior
    • Event data from social networks
  • Traditional RDBMS Components:
    • Historical scores on existing customers
    • Predictive mining models built as part of OLAP engines
    • Integration with legacy systems of marketing & finance
    • Integration with risk analysis

ITIL Event Analysis & Predictive Analytics
Information generated from various server logs along with other real time information like network utilization are key to predicting the behavior of IT systems and predict the likelihood of any failures in the near feature. This kind of analysis is key to the availability of large enterprise IT systems. Again this is a good candidate for Hybrid Big Data analysis.

  • Big Data Components:
    • Massive amounts of log files generated from various servers
  • Traditional RDBMS Components:
    • Known error databases
    • System topologies and mapping
    • Event correlation engines whose algorithms are best implemented using traditional RDBMS stored procedures

Fraud Detection Analytics
Financial organization which deals with large amounts of real time events, need to have a robust event correlation mechanisms to ensure that there are no fraudulent transactions.

  • Big Data Components:
    • Event data generated from various channels
    • Social media data like customer location information
    • Image processing data
  • Traditional RDBMS Components:
    • Validation metadata for transactions
    • Customer master

Summary
As evident major use cases in the enterprise will continue to use large amounts of relational data already captured and accurately maintained; however, enterprises do need the power and flexibility of Big Data processing solutions to handle the unstructured real-time data coming from various new sources.

This can be best achieved with Hybrid Big Data technologies like Microsoft PolyBase, and more case studies on this front will emerge sooner.

More Stories By Srinivasan Sundara Rajan

Highly passionate about utilizing Digital Technologies to enable next generation enterprise. Believes in enterprise transformation through the Natives (Cloud Native & Mobile Native).

IoT & Smart Cities Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.