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Insite Software Appoints Two New Board Members to Support Company's Leadership and Growth in Rapidly Expanding B2B eCommerce Market

Seasoned Executives Bring Extensive Track Record of Business and Financial Results to Leading B2B eCommerce Company

MINNEAPOLIS, MN -- (Marketwire) -- 02/27/13 -- Insite Software, a leading provider of B2B eCommerce platforms and shipping solutions with more than 950 customers worldwide, today announced the addition of two new board members to support the company's continued leadership and growth.

The company has added more than 170 customers in the last 24 months, and is poised to be a dominant player in the rapidly expanding B2B eCommerce market, which is expected to quickly dwarf that of the B2C market. According to industry analyst firm Forrester, the current B2C eCommerce market size is estimated at $250 billion, while the market potential for B2B eCommerce is valued at $559 billion.

Insite Software's powerful eCommerce platform enables organizations to achieve competitive advantage through improved sales volumes and operational efficiencies. Designed specifically to accommodate the unique requirements of manufacturers and distributors surrounding products, processes and customers, Insite Software provides a powerful online sales solution that integrates with enterprise resource planning (ERP), customer relationship management (CRM), and back-end business systems.

Appointed to the board as chairman, Ken Holec has more than 30 years' experience establishing strategy, leadership and execution for both private and public technology companies. He will help guide Insite's growth with a focus on strategy, organization and financial guidance. Holec formerly held the position of chief executive officer at Lawson Software, ShowCase, Peopleclick Inc., and most recently at Jobs2Web, where he helped build the leading Software as a Service recruiting marketing platform, recently purchased for $110 million by SuccessFactors/SAP. Holec currently serves as director at Virteva, an independent IT consulting and managed services firm serving enterprise clients and medium-sized businesses.

Joining Holec on the board is Steve Shaffer who will also serve as chief revenue officer for Insite Software. In this role, Shaffer will develop and execute Insite's go-to-market strategy and enhance the company's market leadership position in B2B eCommerce solutions. Shaffer has 20 years' experience in sales/marketing and finance leadership, most recently serving as the senior director for Cloud Financials with SAP, leading their go-to-market strategy. Prior to this, Shaffer served as general manager for Jobs2Web.

"These new appointments to our Board will ensure Insite Software can fully leverage the exploding B2B eCommerce market opportunity and help guide our operations during this multi-year period of sustained growth. We conducted an extensive search and Ken and Steve stood out as exceptional candidates given their strong operational and financial experience," said Insite Software CEO Brian Strojny.

"Insite Software is entering a critical stage of growth and execution as the B2B eCommerce market is rapidly maturing," said Holec. "All indications are that they will continue on their current growth trajectory, and I look forward to adding my operational and fiscal perspective at the board-level to help manage and leverage the company's significant market opportunity."

"B2B eCommerce is rapidly gaining adoption, especially with manufacturers and distributors as they look to increase sales and improve their competitive position," said Shaffer. "Insite Software meets a strategic market need for a comprehensive and easy-to-deploy B2B eCommerce platform, and I look forward to helping the company accelerate its revenue goals and expand its reach."

Holec and Shaffer join current board members and Insite Software co-founders Brian Strojny, CEO; Tom Frishberg, CIO; and Linda Taddonio, CFO.

About Insite Software
Insite Software is a leading provider of B2B and B2C ecommerce platforms and shipping solutions, serving more than 950 customers, design agencies and .NET development firms across the globe. Headquartered in Minneapolis, Minn., Insite Software's solutions are used by leading manufacturers and distributors to sell and distribute their products to dealers, franchisers, stores, contractors, consumers and others. Insite offers ecommerce solutions for companies at all stages of adoption and addresses the unique needs of B2B and B2C sites. InsiteCommerce's ecommerce development platform offers .NET and other development firms an advanced toolkit to become self-sufficient and deliver more ecommerce projects in a short period time. InsiteCommerce is fully integrated with a wide range of cloud platforms, CMS, CRM, and ERP providers including Epicor, Infor, Microsoft, Sage, SAP, Sitecore, and Windows Azure. Visit us at, or via phone at 866.746.0377.

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