|By PR Newswire||
|January 14, 2013 08:01 AM EST||
REDMOND, Wash., Jan. 14, 2013 /PRNewswire/ -- Consumers have increased options for how and when they shop. To stay competitive, retailers must put customers at the heart of their businesses and seek new ways to deliver the most value, revenue and loyalty. Microsoft Corp. gives retailers the tools and technology needed to fully implement a customer-centric strategy across the enterprise by increasing efficiency, empowering employees, taking advantage of consumer insights and optimizing operations.
"With our position as a consumer goods company and a retailer, we are uniquely able to help retailers create a connected shopping experience for their customers across multiple channels and touch points, whether it's at home, in the store or on the go," said Tracy Issel, general manager, Worldwide Retail Sector, Microsoft.
Engaging Your Customers
In the digital age, the lines between traditional and digital retail channels have blurred. Retailers are seeking new ways to deliver a seamless customer experience across all channels as consumers have more options and greater expectations when they shop and interact with retailers. Windows 8 and Windows Phone 8 deliver multiple options for retailers to improve interactions with customers.
The Windows Phone 8 operating system brings real innovation to the experience through built-in near-field communication, a mobile Wallet, an engaging mobile app experience, and Bing local and visual search, while Windows 8 provides the platform for retailers to reach their customers wherever they may be.
With 60 million Windows 8 licenses sold to date and apps that are available in more than 200 markets worldwide, Windows 8 represents unprecedented access for retailers to reach new customers and build stronger relationships. Windows 8 works with different form factors and device sizes, allowing shopping apps to shine on large-screen All-in-Ones, as well as lightweight tablets — ideal for both in-store interactions and at-home catalogue browsing. With top retailers such as Amazon, eBay, Home Shopping Network, Newegg, Dell and Office Depot already in the Windows Store, consumers have a broad selection of apps to find what they are looking for.
Engaging Your Employees
Research shows the need for more consistent store execution/employee productivity and improving customer service are two of the top three challenges for retailers. Faced with increasing online competition, retailers must deliver differentiated and superior in-store experiences that address these challenges by taking advantage of their biggest asset: their people. To do that, retailers must provide the cutting-edge technology tools employees need and the up-to-date, personalized service consumers expect.
Retailers are moving to the cloud to reduce costs, engage employees and improve customer service, and they are increasingly choosing Microsoft Office 365. Six of the top 10 largest retailers in the U.S. use Office 365, including premier retail brands such as BCBG, GAP, Hallmark, Lowe's, and McDonald's.
Office 365 provides retailers with flexible, familiar communication and social networking tools that allow store employees to connect and work with one another from virtually any device or location. With Office 365, employees from across regions and time zones can answer customer questions in real time and share best practices. Retail headquarters can roll out new offers and promotions more quickly and easily and get real-time feedback from the front lines to keep their competitive edge to thrive.
Optimizing Your Operators
As technology budgets remain tight in current economic conditions, the need to keep costs down, address competition and customer expectations, and be ever-present on a number of channels and devices have all combined to make it harder for retailers to win and retain customers while remaining profitable. In addition, organizations are looking to better turn big data into meaningful insights, further driving efficiencies, revenue and loyalty.
Microsoft technologies such as SQL Server, Windows Server and Windows Azure allow retailers to address the big data question through quickly analyzing and delivering data to decision-makers, making them agile and efficient in giving consumers what they want. Royal Caribbean International found significant efficiencies with SQL Server, Windows Server and the Windows Embedded platform by optimizing and streamlining operations on its Oasis-class ships, the largest in the world. With 2,700 staterooms, 6,400 passengers and 2,300 employees, Royal Caribbean implemented an intelligent system to streamline the flow of data across vital information and processes at every level of the ships. Crew members can use that data to ensure food safety and quality, respond quickly to service requests, and develop personalized promotions and service offerings to cater to passengers' individual needs.
Microsoft Dynamics for Retail enables retailers to be connected, empowered and deliver a complete shopping experience through end-to-end, search-based e-commerce; next generation point of service; and a true omnichannel engine. Edwin Watts Golf and Lotus F1 are looking to reduce costs and improve efficiency with an integrated Microsoft Dynamics solution to adapt and serve the needs of an increasingly complex digital consumer and IT world.
"At Microsoft, we are committed to providing a strong consumer experience through each and every product offering available," Issel said. "We are strong in the retail industry because our technologies serve an end-to-end purpose from the headquarters to the stock room to the store floor. We look forward to seeing how retailers are able to better adapt to the ever-changing economic environment through their partnership with us."
More information about how organizations are turning to Microsoft technology is available on the Microsoft Customer Spotlight newsroom.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
SOURCE Microsoft Corp.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Nov. 27, 2015 06:00 PM EST Reads: 413
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 27, 2015 04:00 PM EST Reads: 174
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
Nov. 27, 2015 02:00 PM EST Reads: 411
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 27, 2015 12:00 PM EST Reads: 464
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Nov. 27, 2015 12:00 PM EST Reads: 542
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Nov. 27, 2015 11:45 AM EST Reads: 538
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 27, 2015 11:00 AM EST Reads: 315
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 27, 2015 10:45 AM EST Reads: 384
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 27, 2015 10:45 AM EST Reads: 399
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 27, 2015 10:00 AM EST Reads: 491
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 27, 2015 09:15 AM EST Reads: 292
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 27, 2015 07:45 AM EST Reads: 424
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 27, 2015 07:30 AM EST Reads: 323
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Nov. 27, 2015 04:15 AM EST Reads: 712
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 27, 2015 04:00 AM EST Reads: 338
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 27, 2015 04:00 AM EST Reads: 230
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 27, 2015 02:30 AM EST Reads: 462
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 27, 2015 02:00 AM EST Reads: 521
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 27, 2015 01:00 AM EST Reads: 470
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 27, 2015 01:00 AM EST Reads: 431