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ES3™ and Azuki Systems to Demonstrate the TumbleBooks TV Application on Multiple Screens at CES 2013

Azuki Systems, the leader in over-the-top (OTT) video delivery to any screen over any network, anywhere, and ES3, the forerunner in TV applications and the global premier partner for Microsoft® Mediaroom™, announced a joint demonstration at 2013 International CES®, January 8-11, 2013, in Las Vegas.

ES3 will demonstrate how the TumbleBooks TV application, powered by the Azuki Media Platform™, can seamlessly deliver a rich video experience across multiple consumer electronics (CE) devices – at home and on-the-go.

“This joint demonstration is about maximizing the user experience and delivering higher entertainment and educational value to end-users,” said Mike Daymond, executive director at ES3. “Azuki’s innovative technology gives us a straightforward way to take OTT content destined for the home TV and make it seamlessly available on multiple CE devices and smartphones.”

The ES3 TumbleBooks TV application is designed to give children the opportunity to enjoy read-along books and engage in a video book playback experience, allowing service providers deploying Microsoft® Mediaroom™ to generate incremental subscriber revenue via monthly subscription, ad display areas for VOD upsells or sponsored ads.

“We’re excited to demonstrate how Azuki helps ES3 integrate with Mediaroom and extend the TumbleBooks TV experience to multiple screens consistently and without complexity,” said Bruce Lampert, vice president, strategic alliances accounts and business development at Azuki Systems. “A mother and child using TumbleBooks TV in the living room can seamlessly resume playing the video on their tablet from the spot they left off – and finish the story in bed.”

The Azuki Media Platform enables service providers and Mediaroom customers to deliver a compelling user experience across all screens. It provides both Microsoft’s Smooth Streaming media prep and packaging, entitlement enforcement, content protection and delivery from Microsoft’s Azure cloud service. Also, it enables service providers to extend Microsoft® Mediaroom™ to multiple screens with minimal integration effort.

At CES 2013, the joint demonstration includes the ES3 TumbleBooks TV application and the Azuki Media Platform leveraging Microsoft® Windows Azure.

About ES3™

ES3 is an award-winning TV application provider with a series of content, social and utility-based interactive TV applications delivered across Microsoft Mediaroom IPTV and Connected TV platforms for customers, globally. Visit www.ES3.com for more information.

About Azuki Systems

Azuki Systems is leading the video delivery revolution to any screen over any network. Azuki’s solutions deliver rich, protected content to any device over any network, allowing service providers to take the complexity out of TV Everywhere (TVE) delivery. The Azuki Media Platform™ enables service providers, mobile operators and brand-name media to combine the power of over-the-top delivery with the highest quality of user experience, content protection, back-office integration and reliability. Founded in 2008 and based in Acton, Mass., Azuki is led by an executive team renowned for repeated success in launching disruptive technologies and scaling companies that have solved difficult technology challenges and provided their customers with a competitive edge. Visit www.azukisystems.com for more information.

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