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Boundary Makes Public Cloud Enterprise-Ready With New Analytics

Customers Running Critical Business Applications Can See Abnormal Behavior in Cloud Infrastructure Hours Before End-Users Are Affected

SAN FRANCISCO, CA -- (Marketwire) -- 11/27/12 -- Boundary has released critical new application monitoring capabilities for companies running on Amazon Web Services (AWS) and other public and private cloud infrastructure. These new capabilities enable companies, for the first time ever, to get early warnings of pending application infrastructure issues that, left unchecked, would affect customer experience. The enhanced solution will be on display this week at AWS re: Invent, Amazon's global conference for AWS customers and partners.

Boundary's updated service includes a proactive alerting capability that understands normal application behavior and, using advanced analytics, warns users at the earliest sign of potential problems. Boundary has also added a Big Data store that will enable customers to stash detailed performance data for long periods, as well as a reporting component that will automatically compare historical and current performance metrics, and email the summaries to customers.

"Applications hosted in the public cloud -- even more than traditional infrastructures -- require constant and vigilant monitoring," said Gary Read, CEO at Boundary. "But because the public cloud is dynamic in nature and does not expose critical items such as topology, traditional solutions are typically out of date and too late in reporting problems."

The new version of Boundary addresses this challenge by collecting previously unexposed data every single second, understanding the dynamic application topology, learning the normal behavior of applications on a minute-by-minute basis, and providing real-time, analytics-driven warnings on performance abnormalities. Using the reporting capability and long-term data store, customers can examine all the metrics for prior periods to help in problem diagnosis. This way, users can resolve potential issues before customers are impacted.

"This is really important for EC2 customers, because when applications are running on a shared infrastructure, companies need to understand the impact of other users on the response time and the network," said Read. "Early knowledge of network congestion or poor performance can help IT managers make quick decisions to move applications to other instances or availability zones on Amazon, or to a secondary cloud provider."

Boundary launched in April and now has over 60 paying customers and 500 businesses using its free version. All the announced new features are available to free users, apart from the long-term historical data store.

"Boundary allows us to confirm, in real-time, that deployed application changes are performing as they were designed and keep an eye on our surrounding environment," said Michael De Lorenzo, CTO, CMP.LY. "The combination of real-time and historical data has allowed us to more accurately identify alerting/monitoring thresholds that afford us the ability to act quicker in diagnosing and fixing potential issues."

"Boundary recently detected the AWS outage over two full hours before Amazon announced it and a customer of ours detected the Azure outage 15 hours before it was announced by Microsoft," said Read. "Now we're putting even more advanced analytic and reporting capabilities in the hands of our customers. Before traditional monitoring tools have even processed their next set of samples, Boundary has identified abnormalities in cloud infrastructure and alerted users to potential problems."

About Boundary

Boundary provides a new kind of application monitoring for new IT architectures: one-second app visualization, cloud-compatible, and only a few minutes from setup to results. Boundary is a privately-held company based in San Francisco, California with venture funding from Lightspeed Venture Partners and Scale Venture Partners. For more information on Boundary visit us on the web at or on

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Boundary contact:

Chris O'Connell
(512) 825-0979
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