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Creative Coast Limited Turns to RenderMan(R) on Demand(TM) in Making of "Eternity"

Windows(R) Azure Cloud Rendering Service Enables Studio to Deliver the Highest-Quality Futuristic Cinematic Imagery With Unprecedented Economic Savings

SALT LAKE CITY, UT -- (Marketwire) -- 11/16/12 -- SUPERCOMPUTING 12 (SC12) - GreenButton™, the leading provider of compute intensive and integrated on-demand cloud solutions, today announced the producers of New Zealand's latest Sci-Fi Mystery, "Eternity," selected RenderMan® on Demand™ to create incredible special effects for a fraction of the cost. RenderMan on Demand is a cloud rendering service created by Pixar Animation Studios and developed in collaboration with GreenButton and Microsoft.

In the process of filming, director, Alex Galvin, wanted the computer-generated imagery (CGI) for the scenes filmed in Hong Kong to look more futuristic. Visual effects supervisor, Tony St. George, added the needed special effects but the editing team was pushing to make the deadline for the 2012 Saint Tropez Antipodes Film Festival, just two weeks away. With time running short, executive producer Brendon King made the strategic decision to leverage GreenButton and the RenderMan on Demand solution in order to render these key scenes at crucial speed.

"This is the type of technology that small studios like ours have been looking for," said Brendon King, director of Creative Coast Limited, and executive producer of "Eternity." "The On-Demand model gives us the ability to just pay for what we use, without the need to invest capital in expensive infrastructure and technical support. We intend on using RenderMan on Demand for future productions."

RenderMan on Demand runs on the Windows® Azure platform and enables both smaller and independent studios to leverage the cloud to render large scale motion picture productions, for a fraction of the cost; and unlike a traditional software license, it is purchased in core hours on a pay for use basis. The price includes rendering time, uploads, downloads, and storage charges, all in a single, easy to calculate price. Without this solution, Creative Coast Limited would have had its workstation machines offline solely dedicated to rendering just these shots. The effects were completed in 48 hours, and the movie was selected as a finalist for the Festival.

"The cloud has become a game changer for the media and entertainment industry," said Scott Houston, CEO of GreenButton. "Small movie studios have been limited by budgets and technology. Together with Pixar and Microsoft we have created a platform that evens the playing field, and we believe audiences will start seeing great things from previously handicapped productions companies."

Sales and Partnership Inquiries
For more information, please call +1 650-862-9347or email Jeff Olson at [email protected]

About Creative Coast Limited
Creative Coast is an initiative that aims to support and promote professional artists and artisans both on the Internet, and through live events and activities throughout New Zealand. For more information, please visit our website,

About GreenButton™ Limited
GreenButton™ is an award winning global software company specializing in On-Demand cloud computing. GreenButton delivers a turnkey solution for cloud-enablement, synchronizing data and bursting apps to the cloud. Enabling enterprises, independent software vendors (ISVs) and service providers to move to the cloud and access cloud resources, GreenButton provides a multi-purpose cloud platform for development and delivery of software and services. GreenButton's Cloud Fabric empowers users across all industries including digital media, engineering, oil and gas, financial and biotech, to leverage the company's rapid enablement of vertical applications to virtualized On-Demand infrastructure. With GreenButton's unique feature sets, cloud-based applications across multiple private and public cloud platforms can be easily managed from one centralized and user friendly interface.

GreenButton is Microsoft Corp's 2011 Windows Azure ISV Partner of the year and the company's offices are located in New Zealand and the US. For more information, please visit or follow GreenButton at

GreenButton is a service mark and trademark of GreenButton Limited. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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