|By Business Wire
|November 8, 2012 09:18 AM EST
Blue Rooster (www.bluerooster.com),
an interactive agency and technology company specializing in driving
adoption of Global 500 intranets in today’s consumer-driven world, today
announced the availability of “Madison” (www.sharewithmadison.com),
a pioneering document sharing and collaboration tool based on Microsoft
SharePoint. Blue Rooster developed Madison to make sharing business
documents easier than ever before by enabling users to collaborate on
documents and manage project folders both inside and outside their
As part of today’s launch, Blue Rooster announced that Fujitsu
Computer Products of America, Inc., the market leader in document
imaging scanners, is Madison’s first enterprise customer.
Adding to its ease of adoption, Blue Rooster engineered Madison to
leverage the core IT infrastructure already in place for the vast
majority of Global 500 companies: Microsoft Office, SharePoint and
Microsoft Azure. Being powered by SharePoint and Azure enables seamless
integration for Madison. In addition to security benefits, this also
allows Madison to be cost-effective, as corporations can keep their IT
infrastructure within the Microsoft ecosystem.
“As a key North American business unit within a multinational
corporation such as Fujitsu, we know that the ability to securely share
files and improve collaboration that Madison empowers is of tremendous
value for our employees that are constantly interacting with
stakeholders across multiple countries,” said Scott Francis, vice
president of marketing, Fujitsu Computer Products of America, Inc. “We
look forward to working with Blue Rooster to establish and deepen the
implementation to assist in the SharePoint-based document collaboration
with our workforce around the globe.”
“We developed Madison to provide a simple and clean user experience,
requiring little to no employee training and offering seamless document
sharing, all supported by the security of internal networks and
Microsoft’s proven enterprise software and cloud infrastructure,” said
Kevin Conroy, Blue Rooster founder and president. “In doing so, Madison
breaks new ground, as while existing third-party document sharing
services are popular, they can be cumbersome to use and sometimes fail
to adequately address many companies’ security policies by placing
documents and other files outside of the firewall. We are thrilled to be
launching this solution for enterprise workforces who stand to benefit
from the improved employee collaboration and productivity that Madison
Conroy added that Madison was especially designed to accommodate and
share files that are too big to email or that require extra levels of
security. On the back-end, the combination of Microsoft SharePoint and
Azure helps to provide a proven and secure platform for Madison to work
effectively for corporate users.
In addition, Madison offers a document sharing capability that
simultaneously addresses simplicity, flexibility, and security:
User experience: Blue Rooster developed Madison to be easier than
other document sharing options. From a SharePoint document library,
users can right-click on a document or folder and select “Share with
Madison” from the context menu. They can then enter the recipient or
recipients, compose a short message, adjust security settings and send
it along. From that point, the recipient receives an email with a
link. The recipient just has to click, log in or create an account,
and they have access to the document or folder. New users can sign up
for a free 5GB Madison account and start collaborating immediately.
Activity feeds: Madison incorporates employee activity feeds to
support improved internal communication and true collaboration.
Madison’s activity feeds are also tied to SharePoint’s social feeds;
Flexibility: If users want or need to send the link over IM and not
via email, they can simply take the link from Madison and paste it in
their IM. And if they’re navigating in a folder full of documents,
“Gallery view” and “Preview” capabilities enable users to sort through
the documents quickly. They can also open documents in the browser,
where a Madison sharing menu is available on the right side of the
Security: Madison allows users to password-protect the files they
share. If a user only shares a single file, the recipient won’t be
able to access any of the other files in the folder. And the “Share
with Madison” capability can be added to any document library within a
SharePoint installation, but does not need to be installed on all
libraries, so IT can manage the libraries on an individual basis.
Madison also provides specific functionality around document preview and
commenting in which users can comment on shared documents in the
document preview mode. Madison’s preview capability supports a wide
variety of document types, including Microsoft Office file formats as
well as PDFs, images and movies.
Madison users can also monitor activity feeds and manage access to
shared documents and folders accordingly. They can also manage versions
of designated documents, as previous versions are archived and can be
recovered at any time for updating or reference.
All product and company names herein may be trademarks of their
About Blue Rooster
Building the Globally Connected Enterprise™, Blue Rooster (www.bluerooster.com)
is an interactive agency and technology company specializing in driving
adoption of Global 500 intranets in today’s consumer-focused world. Blue
Rooster works with the world’s leading companies, helping them to
Create, Build, and Experience powerful and intuitive Microsoft
SharePoint solutions that are easy to adopt in the enterprise. A
US-based team of UX designers, strategists and software engineers, Blue
Rooster delivers the connected User Experience that is required in
today's marketplace; on premise, in the cloud and on any device. Blue
Rooster works with Fortune 500 companies in Pharma, Healthcare, Consumer
Products, Financial Services, Logistics, Energy and Technology. Working
with such clients as FedEx, Abbott Labs, Chevron, Eli Lilly and
Microsoft, the company develops collaborative solutions that work across
multiple platforms, teams and devices.
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