PORTLAND, OR -- (Marketwire) -- 10/31/12 -- Urban Airship, a leading provider of high-performance push messaging to mobile devices, today announced its beta push messaging support for Windows 8 and Windows Phone 8 devices with Windows Azure providing the backend cloud infrastructure. Urban Airship has also signed an alliance agreement with Microsoft Corp. to provide push messaging services on Windows Azure.

Urban Airship's high-performance push messaging service enables businesses to send broadcast notifications as well as highly targeted messages to app users in order to drive engagement, increase retention and deliver exceptional experiences. Urban Airship's APIs, client libraries and documentation make it easy to add push messaging to apps developed for Android, BlackBerry, iOS and Windows Phone 8 and Windows 8. Developers can get started immediately by adding Urban Airship's new single codebase client library to their apps for Windows 8 and Windows Phone 8.

"We are thrilled to work with Windows Azure to offer new experiences for consumers and enterprises across Windows 8 and Windows Phone 8 devices," said Scott Kveton, co-founder and CEO, Urban Airship. "This will offer Microsoft's customers the confidence of working with the global leader with proven scalability and precision-targeting that enterprises require."

"Urban Airship helps large brands drive engagement through highly targeted push messaging to digital platforms, and we're excited to be working with them to bring their service to Windows 8," said John Richards, senior director of App Marketing for Microsoft Corp.

About Urban Airship
Urban Airship is the most globally deployed push messaging service, delivering billions of messages per month with unparalleled speed and scale for leading brands such as CBS Interactive, ESPN, Groupon, shopkick, Viddy, Walgreens and Warner Bros. Urban Airship enables these brands and 65,000 other customers to engage consumers directly on their mobile device home screens with precision-targeted mobile messaging. Complete mobile engagement suites offer easy and effective end-to-end management of the push messaging process from customer and location targeting, to automation and delivery, including message composition, rich landing page creation and analytics to optimize effectiveness. Its investors include Founder's Co-op, Foundry Group, Intel Capital, salesforce.com, True Ventures and Verizon. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

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