Welcome!

Silverlight Authors: Steven Mandel, Gerardo A Dada, Srinivasan Sundara Rajan, Yeshim Deniz, Greg O'Connor

Related Topics: Microsoft Cloud, Silverlight, Apache

Microsoft Cloud: Blog Post

The Road to Windows 8 Development Success

Key Tenets and Skills

Did you spend the weekend getting to know your Surface – like many of those who lined up at Microsoft Stores across the country?

And now you’re considering getting your own application into the Windows Store, but not sure where to begin?

Well, we all started somewhere, and although I’m far from laying claim to a Windows 8 app with thousands of downloads, over the past few months of working with developers as well as on my own, I’ve settled on my own shortlist of things to know about Windows 8 development that are I feel are keys to future success.

Read the store certification requirements, then read them again.

For your application to be in the Windows Store, it must pass certification which comprises a set of security, technical, and content compliance tests. Simply leaving a debug statement in your code or forgetting to provide a privacy policy for your application can result in rejection. Before you submit your app you’ll definitely want to make sure it passes the Windows Application Certification Kit on your own device. Take a look as well at Resolving certification errors to avoid common issues and the resulting delay in getting your application on the market.

User experience matters.

Windows Store applications are different. They look different and act differently from what many of us have previously built on the Windows platform – whether it be Windows Forms, WPF, Silverlight or ASP.NET. It’s not just a matter of translating user interface elements or applying a new theme or skin. Successful Windows 8 applications will embrace the modern Windows application design, which have been influenced by movements like the Swiss Style and Bauhaus. Take time to embrace the Windows 8 design principles, and eschew skeumorphism!.

When it comes to crafting that user experience, there are many different avenues available: XAML (with Visual Basic, C#, and C++), DirectX with C++, and CSS with HTML5 and JavaScript. The more adept you are with those rendering technologies, the more compelling your app will be. In that journey, you’ll likely find yourself gravitating more and more to the incredible functionality of Blend for Visual Studio.

For building games, even more options abound, including multiple JavaScript libraries like ImpactJS and EaselJS and offerings like GameSalad and Construct 2. Full-featured game engines like Unreal Engine 3 and Unity have also announced support for Windows 8.

Embrace the MVVM pattern.

Windows 8 applications typically consist of just a few (or perhaps even just one) page, with controls and data-binding governing much of the experience. The Model-View-ViewModel design pattern (which is a close cousin of Presentation Model, Model-View-Presenter and Model-View-Controller) has quickly become the de facto model for XAML based application development, whether it be Silverlight, WPF, or Windows 8. For HTML5/JS applications, data-binding is also a key facet; however, since two-way binding is not explicitly supported, there can be a bit more work involved when using MVVM.

You’ll find there’s even a DefaultViewModel property for many of the XAML-based Windows 8 project templates to steer you toward this goal.  There are also some excellent blog posts from various authors on the topic, and the MVVM Light Toolkit (from Laurent Bugnion) is a common starting point.

Windows Store applications are mobile applications.

If you’ve built applications for Windows Phone or even iOS or Android, you will be familiar with a focus on providing a consistent, responsive user experience. To guarantee that level of experience regardless of the what is currently running on that device, applications are necessarily constrained. They run within a sandbox with limited access outside of that sandbox (unless authorized by the user), and they have a very distinct lifecycle controlled by the user and the operating system more so than by the developer.

Successful applications built for Windows 8 will be mindful of battery life, provide both a connected and a disconnected experience, work well on low-power devices, and mold the experience to the characteristics of the device on which they are executing thus becoming authentically digital.

Understand the application lifecycle.

Every Windows 8 Store application is bound by the same lifecycle, and it’s incumbent on the developer to understand when state transitions occur and what actions should be taken as a result.

For instance, an application can be activated by clicking on its live tile of course, but it may also be activated through a search or by another application via protocol activation. And as soon that other application is brought into view, the current application is suspended. It’s then up to the developer to save any application state, since a suspended application could be completely terminated by the operating system – with no further notification - should there be memory or battery life pressure.

State diagram showing transitions between app execution states

Asynchrony is the norm.

Windows 8 applications are often characterized in marketing-speak as fast and fluid. The consistency of performance in reaction to user input is a key part of the experience and enforced by strict timing requirements. For instance, applications much launch within five seconds or less and must suspend in two seconds or less.

In fact, any operation that takes more than 200 ms is a prime candidate for an asynchronous implementation, one that does not require the UI to stop and wait for it to complete. This is baked into Windows RT as well since most file and network operations are available only as asynchronous methods.

Luckily asynchronous processing has become that much easier in .NET 4.5, and Visual Basic and C# developers can leverage the async/await pattern, allowing them to code in a synchronous style but with asynchronous methods. JavaScript developers can use promises that similarly abstract the complexities of asynchronous programming. And if you’re a C++ developer, then you’ll be using the task class that’s part of the Concurrency Runtime,

Notifications can be a key application differentiator.

Notifications are a fantastic feature of the Windows 8 platform, one that can take your application from meh to wow. A built-in notification engine can serve up tile, toast, and badge updates to your application even when the application isn’t running - thus expanding its presence and impact in the eyes of your users.

Live tile updatesTile notifications provide the glance-and-go experience that differentiates the Windows 8 Start Screen. Live tiles are the only persistent visual presence of your application on the user’s device, and they are “live” solely because of notifications, providing updates to your application and enticing the user to run your app again and again.

Toast notifications are more personalized and immediate, informing the user of something of specific interest that’s actionable right at that time. Used appropriately they can provide a compelling, just-in-time experience and be part of an application the user just can’t do with out.

Lastly, badges are essentially an extension of the tile, providing a quick indication of the state of an application, like whether a video has been paused or how many unread e-mails are in your in-box.

Leverage contracts and extensions to broaden your application’s presence.

The sandbox model of a Windows Store application at first seems incredibly constraining – you can’t write to the file system, can’t read from the registry, can’t even detect what version of Windows is currently running! If you step back and view things from an end-user perspective though, you’ll realize that many of those capabilities serve the developer and not the user. In Windows 8 the user is in charge, and a consistent experience is paramount.

In some ways it’s liberating and democratizing for developers, there are defined rules – contracts, if you will – that every application has access to and no application can circumvent.

  • Want to save a file to C:\ directly? Your application can, but the user must approve that action through the file picker.
  • Want to have your application automatically handle a certain type of file? You can, but via file activation, and even then the user gets to pick which application she wants to response to that request (from among installed applications than can handle that file type).
  • Want to search across data managed by other applications? You can - via the search contract.

It’s through these contracts and extensions that your users’ experience can extend beyond the boundaries of your own application and your application can reach new users through discovery mechanisms built-in to the Windows 8 runtime.

The Cloud is a unifier.

Does anyone have only one internet connected device in this day and age? We have smartphones, laptops, desktops, game consoles, etc., many of which run similar or companion applications, and increasingly we expect our experiences to transcend the device. We watch a movie on our slate or phone during the commute on the train and expect to finish that movie at home on our Xbox. We increasingly rely on apps like OneNote and Evernote to make our to-do list available wherever we happen to be at the time.

Underlying the connected experiences is the cloud, and within Windows 8 it’s not a bolted-on experience. SkyDrive is a first class citizen, your social media presence on Twitter, Facebook, LinkedIn, Google are linked in the People app, and developers can make use of roaming storage which automatically handles the synchronization of application data across Windows 8 devices linked to a given user’s Microsoft account.

Windows Azure - try free for 90 daysStepping it up a notch, Windows 8 applications can easily tie into Windows Azure Mobile Services for common application needs like simple structured data storage, authentication across identity providers like Facebook and Twitter, and to provide the plumbing for push notifications. Of course you don’t have to stop there, Windows Azure has numerous other services that you can easily tap into to increase the impact, reach, and agility of your application.

Your profits are in your hands.

Having your application in the Windows Store is a tremendous opportunity, with over 670 millions upgradeable licenses of Windows 7 in the wild now and an estimated 300 million units of Windows 8 shipping in 2013, so take some time to decide how to monetize your application, as there are several options you can use alone or in combination.

  • You can simply charge for your application (anywhere from $1.49 to $999.99), where each download is a purchase and you retain 70% of the proceeds (or 80% once you’ve reached the $25,000 mark). Optionally, you can opt to enable a time-limited or feature-limited trial as part of your application, which can significantly increase your purchase rate over an application without such an option.
  • You might decide not to charge for the app at all and make your money from ads presented within your application via the Microsoft Advertising SDK or a third-party ad provider. By the way, according to a 2011 Gartner report, mobile advertising revenue is slated to reach $20.6 billion 2015, up from $3.3 billion in 2011.
  • Increasingly, applications are turning to in-app purchases as a primary monetization technique either using the built-in Windows.ApplicationModel.Store namespace or a third-party commerce provider. As food for thought, in July 2011 Distimo noted that although only 4% of all iPhone applications leveraged in-app purchases, those purchases accounted for 72% of all application revenue, a 150% increase over the prior year. That same report also showed that free downloads of applications exceeded those of paid applications by a factor of five.

Before settling on your approach, do take time to review other apps in your category and the monetization trends for those applications. Different types of applications engender different expectations on the part of end users. For example, statistics from the Windows Phone store indicate that consumers are more likely to pay for games than for any other category of applications, by a factor of six.

In conclusion, I wish you good luck on your Windows 8 development journey, and I welcome your thoughts, stories, and feedback!

More Stories By Jim O'Neil

Jim is a Technology Evangelist for Microsoft who covers the Northeast District, namely, New England and upstate New York. He is focused on engaging with the development community in the area through user groups, code camps, BarCamps, Microsoft-sponsored events, etc., and just in general serve as ambassador for Microsoft. Since 2009, Jim has been focusing on software development scenarios using cloud computing and Windows Azure. You can follow Jim on Twitter at @jimoneil

@ThingsExpo Stories
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.