Welcome!

Silverlight Authors: Steven Mandel, Gerardo A Dada, Srinivasan Sundara Rajan, Yeshim Deniz, Greg O'Connor

Related Topics: Microsoft Cloud, Mobile IoT, API Journal, Silverlight, Agile Computing

Microsoft Cloud: Blog Post

The Windows 8 Opportunity

The store is open - let the games begin!

As the march toward general availability of Windows 8 (on October 26th) continues, I’ve had the opportunity to chat and work with lots of Windows 8 developers via hackathons, mini-meetups, and in-person and e-mail conversations. Many of them are well on their way to, or already have apps, in the Windows Store – and I’ll be profiling some of them in the weeks to come.

They got there because they recognized the significance of the first-mover advantage; there’s nothing better to increase your visibility - and profitability - than being the first (and perhaps for a while, the only) application that provides a given the age of developer democratizationfunction or caters to a specific audience. The time to secure your brand is now, and with the opening of the Windows Store last week – to developers in 120 markets – the playing field has been leveled.

This is the age of developer democratization. Anyone with a idea that sticks and some development and design experience can participate: every app in the store has to play by the same rules, has access to the same ad engines, and benefits from the same monetization scheme. Add to that the observation that there are over 650 million licenses of Windows 7 alone, and the market opportunity should become vibrantly clear!

Stake out a Store Front Conceive and Construct Leverage the Resources

Stake out a Store Front

Conceive and Construct

Leverage the Resources

Step 1: Stake out a Store Front
You can’t win the lottery if you don’t buy a ticket, and you can’t realize the potential of the Windows Store unless you have an account! Here’s how to get yours:

  • Visual Studio MSDN Subscriber? you get a free, one-year account.
  • BizSpark? you’re part of the Visual Studio Ultimate MSDN offer so also get a free one-year account!
  • Student? if you’re part of DreamSpark, your subscription fee is waived.
  • Everyone else: visit the Windows Store Dashboard, where you can sign up for an annual fee of $49.

Hopefully you’re aware too that the premiere tool for building Windows 8 Store applications – Visual Studio Express 2012 for Windows 8 – is completely free! Build your native Windows 8 apps in C#, Visual Basic, C++, or HTML 5 and JavaScript!

Step 2: Conceive and Construct (psss… build a game!)
Everyone has a passion. Channel yours into an awesome app! Got too many ideas? or none? Here’s a cool infographic that recently came to my in-box as a registered Windows Phone Developer:

Windows Phone Store Infographic - July 2012

Take a look at the availability versus the interest:

  1. Games top the customer interest level, accounting for a 1/3 of the free and over half of the paid app downloads, yet less than 1/6th of the apps in the Windows Phone store are actually games!
  2. More than 2/3 of the apps are free, but consumers are absolutely willing to buy games, by a factor of six over the second most popular category, tools and productivity.
  3. Oh yeah, in six months the Windows Phone marketplace doubled in size!

The moral of this story and my tip for retiring early: Build a game, charge for it, and get it in the Windows 8 store now!

Step 3: Leverage the Resources
Learning a new platform and paradigm is a challenge, we know that, and that’s why we’ve made and are continuing to make a wide variety of resources available to assist you in bringing your Windows 8 application to market. You’ll likely find your own goldmines among the documentation, blogs, screencasts, and more, but here’s my personal short list of must-have’s and must-do’s:

Generation AppSign up at Generation App for daily, digestible bits of content and links to guide you from concept to code. The program even provides consultations with real-live Windows 8 architects and designers!

Familiarize yourself with the Windows Store application requirements and terms of use.

Watch Jensen Harris’ Eight Traits of Great Metro Style Apps

Bookmark the Windows Dev Center – for documentation, samples, and community forums.

Reach out locally via my mini-meetups or just via e-mail, and keep tabs on my and Chris’ blog for other community events that you can be part of.

Be sure to check out my MSDN blog for deep dives on Windows 8 and cloud technologies and catch me on Twitter as well!

More Stories By Jim O'Neil

Jim is a Technology Evangelist for Microsoft who covers the Northeast District, namely, New England and upstate New York. He is focused on engaging with the development community in the area through user groups, code camps, BarCamps, Microsoft-sponsored events, etc., and just in general serve as ambassador for Microsoft. Since 2009, Jim has been focusing on software development scenarios using cloud computing and Windows Azure. You can follow Jim on Twitter at @jimoneil

@ThingsExpo Stories
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...