BELMONT, CA -- (Marketwire) -- 02/15/12 -- BlogHer, Inc., the premium cross-platform media network and publisher for women, will expand on its mission to educate and empower women with HealthMinder Day on August 2, 2012, during the eighth annual BlogHer Conference in New York City.

Of BlogHer's 37 million monthly readers (Nielsen Site Census), 39% are more likely than the average woman online to give advice to one another about health and wellness. In fact, 57% of BlogHer's community reads health and wellness blogs on a regular basis; these women also are 50% more likely to be the first among their friends to try new health products.*

HealthMinder Day is designed to be a day of inspiration, connection, and education, providing the BlogHer community with leading edge health and wellness information they can use in their daily lives and share in turn with their communities. BlogHer will work with sponsors and an advisory committee of experts and user advocates to deliver hard facts, access to new products and services, and offer concrete ways to live a healthier lifestyle, and help their readers do the same.

"We're excited to introduce this targeted event that addresses the interests of the BlogHer community," said Elisa Camahort Page, co-founder and COO, BlogHer Inc. "We look forward to welcoming bloggers focused on all aspects of health and wellness, from fitness bloggers to parents of children with special needs to connected caregivers."

For more information on HealthMinder Day or to sign up to participate, please visit: http://www.blogher.com/announce-HealthMinder.

* Sources: BlogHer 2011 Social Media Matters Study and comScore Plan Metrix, December 2011.

About BlogHer:
Reaching 37 million women each month (Nielsen Site Census, December 2011), BlogHer (http://www.blogher.com) is the leading cross-platform media network created by, for and with women social media leaders. BlogHer developed and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to engage in authentic and persuasive dialog with them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice and recommendations to and from 3,000 premium blogs, delivers uniquely insightful research on women in social media across interest areas, hosts the world's largest conferences for women in social media and curates a daily news service, BlogHer.com. BlogHer's investors are Venrock, Comcast Interactive Capital, and Azure Capital Partners.

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