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Web Hosting Provider Go Daddy's Controversial Super Bowl Ad Gets ABC Approval

The 14th Iterative Submission Of the Ad Met The Standards Requirements Of ABC Television

Web hosting provider and domain registrar Go Daddy  announced on Thursday that after a lengthy battle over content, the 14th ad submitted by the company was approved by ABC Television's standards and practices division to air during Super Bowl XL.

Go Daddy has been struggling to meet the approval of ABC for its ad since it signed up to run a 30-second spot during the game, scheduled for February 5. On his blog , Go Daddy's founder and president Bob Parsons(pictured) has been chronicling the struggle to gain approval for an ad, he felt was sufficiently "godaddy-esque", a characterization he describes as "fun, edgy and just a touch inappropriate."

"This showdown went down to the wire," said Parsons in the press release. "We were about out of time and had produced our 14th and final attempt. I'm ecstatic about being in the Super Bowl again."

On Wednesday, Go Daddy held a press conference to discuss the status of its efforts to meet with ABC's approval. In the announcement for the meeting, the company lauded its controversial ad from the previous year's Super Bowl. According to Parsons, the attention generated by last year's ad, featuring actress Candice Michelle parodying the "wardrobe malfunction" experienced by Janet Jackson, has placed his company under the microscope, making for more creative restrictions than it would otherwise have faced.

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Web Hosting News Desk 02/03/06 02:52:53 AM EST

GoDaddy announced that after a lengthy battle over content, the 14th ad submitted by the company was approved by ABC Television's standards and practices division to air during Super Bowl XL.

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