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Sarah Mitchell's Marketing Prediction for 2010

Are you promoting your Corporate Social Responsibility program?

Does your marketing promote your Corporate Social Responsibility program?  Sarah Mitchell (pictured) says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Sarah Mitchell is the owner of Global Copywriting, based in Western Australia. She specializes in Content Marketing for B2B companies.

Sarah Mitchell's Marketing Prediction for 2010
The Global Financial Crisis (GFC) continues to drive consumer behaviour in 2010. Content marketing will gain mindshare with businesses because a tight economy means considered purchasing decisions are the norm. The sales cycle will lengthen and consumers will continue to expect value for money. An emerging trend is the insistence from the public sector on purchasing from good corporate citizens. With the economy still raw, companies have an obligation to more than profit margins. Business must not underestimate the contained anger developed from widespread corporate malfeasance. People will buy with their conscience.

Sarah Mitchell's Marketing Action for 2010
In 2010, attracting and educating prospects using non-traditional methods makes the most sense. Building a strong online identity is the first step for any marketing team. Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. Importantly, marketing teams must promote a Corporate Social Responsibility (CSR) program honestly reflecting the desire of the organisation to contribute to community-based programs. Promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. Consumers are demanding community involvement from business and marketing must deliver.  

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More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.

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