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This Bing Thing Is Working

Microsoft’s share of U.S. searches jumped 22.1% in August to 10.7%
By Maureen O'Gara
Article Rating:
September 19, 2009 08:45 AM EDT
Reads:
 1,995

Microsoft's share of U.S. searches jumped 22.1% in August to 10.7% of the market to Google's 64.6%, up 2.6%, and Yahoo's 16%, according to Nielsen. Yahoo was down 4.2%. Microsoft was up from 9% in July. That's a sequential leap of 22.1% for Microsoft's newfangled Bing search machine, backed by a $100 million marketing budget. Microsoft hasn't begun to spend that kind of money overseas yet promoting the widgetry. It does have HP and Lenovo PCs defaulting to Bing.

Published September 19, 2009 – Reads 1,995
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Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025.

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