Matt Goddard, head of digital marketing strategy and operations, leads R2i's strategic direction while providing valuable support to client digital marketing projects. Hid business expertise and understanding of social network theory are frequently called upon by R2i clients and partners as they develop their short- and long-term strategic plans. Matt is also responsible for R2 ventures, a division of R2i that makes equity investments in start-up companies launching unique and innovative technologies. Prior to his work with R2i, Matt was co-founder of Impreza, a leading website development and software firm. Impreza was acquired by Sinclair Broadcast Group (SBGI) in 2000.
Marketing online isn't as
easy as it used to be.
Back in the day, all we
had to do was write some
slick ad copy and hand it
over to the Webmaster to
be published online. If
these pages somehow made
their way onto one of the
various search engines,
it was a pleasant ...
Let's consider the pages
of a traditional
corporate Website. They
include an 'about me'
page, a contact page, a
careers section, and
probably a page with news
and press releases. The
words look good on paper,
and, more than likely, a
committee gave the final
sign-...
'The e-mail system is in
a complete heap.' Those
are the words of Sir Tim
Berners-Lee, the man who
created a little
something called the
World Wide Web, in
reference to e-mail's
shortcomings as a
communications tool. His
message is that although
e-mail is effectiv...